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Welcome to Magic. Thanks for being here.

If you're craving deeply fulfilling work, financial independence, and the ability to work anywhere, anytime with a team of “marketing gangsters for good” who are all supporting each other in living their best lives — you're in the right place.

Our mission is to accelerate a new reality. We do that by scaling the revenues and ROI (Ripple of Impact) of purpose-driven organizations through customer acquisition campaigns. We work with clients in the verticals of personal development, spirituality, sustainability, and health & wellness.

Our team consists of direct-response marketing experts, technical pros, media wizards, graphic artists, and visionary strategists.

I look forward to your application,

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Marcus McNeill
CEO | Magic

 
 
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Copywriting Director

 

ROLE DESCRIPTION

The Copywriting Director works closely with the Account Manager, Copywriter, Designer, and the client to ensure that our team’s creatives…

  • Meet our high standard of excellence

  • Are angled towards the known desires and needs of the customer avatar

  • Are designed for conversions

  • Embody the brand voice and stay within the clients’ brand guidelines

  • Are interactive, beautiful, powerful, aspirational, and most of all, not boring or fear-based. That’s not our vibe.

The Copywriting Director takes ownership of…

  • The ideation of copywriting angles for ads, landing pages, email campaigns, sales pages, and any other asset involved in the creation of their marketing funnel.

  • Providing training and guidance to copywriters and designers

  • Providing creative direction and feedback throughout the revision process

WE'RE LOOKING FOR SOMEONE WHO...

  • Is obsessed with direct-response copywriting and has experience creating assets at every stage of a funnel

  • Has a keen eye for design and enjoys conceptualizing new content

  • Can provide creative feedback in a patient, clear, and direct way that nurtures the skills of our growing team

  • Is committed to continuous growth and charting their own path

  • Gets meaning and purpose from working with clients that are changing the world as we know it (for real)

  • Has 3-5 years of experience working in copywriting and digital marketing.

  • Takes extreme ownership of their work

 
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Responsibilities

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Crative Direction

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Manage the Team

 
  • Create an advertising angle for the creatives

  • Conduct market research, including Customer Empathy Interviews,

  • Review clients brand assets

  • Collaborate with the Account Manager to determine a strategic approach

  • Lead creative brainstorm calls with the Copywriter and Designer to decide on angles and focal points for each target audience

  • Get creative feedback from the client and delegate revision requests to the team

 
  • Manage our Copywriters and Designers

  • Assess your team’s workload across multiple projects and keep the team on track to deliver on time

  • Make necessary changes to timeline and tasks to handle and challenges that arise

  • Post creative direction to Asana tasks for the Copywriters and Designers

  • Review content created by Copywriter and Graphic Designer and give constructive feedback for improvement

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CLient Success

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Be Awesome

 
  • Lead periodic calls with the client to give project updates and review performance of creatives

  • Take responsibility for the overall success of the creatives in our marketing campaigns

 
  • Bring your passion to work

  • Remain open and honest with your communication

  • Be radically open to feedback and willing to get outside of your comfort zone

  • Have fun

  • Take responsibility for your emotions

  • Take pride in your work

  • Never stop learning

 
 
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Our team

 
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CEO

MARCUS MCNEILL

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CMO

BRENDAN HAYES

Brendan has quarterbacked digital marketing teams for multi-million dollar online retailers, boutique agencies and Inc. 500 startups. He connects the dots between analytics and emotions that drive consumer behavior. His estimated career winning percentage in rock papers scissors is over 90% (he measures everything).

Marcus has led marketing strategy for 50+ companies, including names such as Eckhart Tolle, Byron Katie, Deepak Chopra, and Kim Eng. With a passion for sustainability, renewable energy, spirituality, and wellness, he aims to impact millions of lives through digital marketing in those industries. You may see him around Boulder wearing a purple top hat.

 
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COO

GARETH HERMANN

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MEDIA DIRECTOR

MASON BETSCH

Mason has specialized in Facebook ad management for 10+ years. He's managed ad spends up to $1.3 million/month and is the wizard behind the campaigns of dozens of 7-figure businesses. Mason is, literally, a rock star. When he's not optimizing campaigns down to a hair trigger, you'll find him melting the faces off of screaming fans.

Gareth is a systems enthusiast and team galvanizer who has managed brand strategy and leadership development projects for international corporations. His passion lies in influencing personal, organizational, and societal transformation. He’s the type of guy who is so organized he pens “unstructured time” into his schedule.

 
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BRAND STRATEGIST

MARY WAGNER

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COPYWRITER

LINDSAY LORD

Mary is a strategist and designer who helps clients clarify their purpose, uncover potential, and design for social impact. She approaches each project with a whole-systems lens, appreciative inquiry and equal parts science and soul. For the past 15 years, she has collaborated with leaders in education, the environment, food, farming and wellness to create strategies, stories and tools that wholeheartedly engage their stakeholders, grow their revenue and cultivate systems change…healthier communities, economies and ecologies.

Lindsay is a copyrighter who has spearheaded grassroots movements through marketing for international and local organizations. Her writing gives client's a microphone to speak directly to the hearts of their audience as her passion to make the world a better place shines through in every word. You can typically find Lindsay at a local coffee shop incessantly writing in her journal or crafting a story to help her client's change lives near and far.

 
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GRAPHIC DESIGNER

EVONNA RAMIREZ

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IT SPECIALIST

PAULA LEE

With a passion for helping conscious companies bring their stories to light and gain exposure, Evonna creates design pieces that communicate deliberately and effectively. With a BFA in Communication Design from MSU Denver, Evonna has been working as a designer for the past five years. Evonna is a former athlete whose abilities in track and cross-country running gained her a full-tuition scholarship. Her desire to continually grow and seek new inspiration keeps her regularly traveling- exploring new cities and galleries both locally and abroad.

Paula has been managing projects in the tech/marketing industry since 2006. As a jack of all trades, she prides herself in being able to do whatever it takes see tech projects through to completion. All of those frustrating tech tasks that have you wanting to smack the computer are a delight for her to accomplish. 

 
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Compensation

 


We're looking for our go-to Copywriting Director for our core clients. We’ll start out working on a single project in a contractor relationship, and if all goes well, you’ll have the opportunity to work on more and more projects.

Compensation is determined based on your experience. Many of our client agreements include revenue-sharing, where you have the opportunity to share in the upside of their success, and bonuses are paid on performance.

 
 
 

Thanks for believing in Magic,

 
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Marcus McNeill
CEO | Magic

 
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