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Welcome to Magic. Thanks for being here.

If you're craving deeply fulfilling work, financial independence, and the ability to work anywhere, anytime with a team of “marketing gangsters for good” who are all supporting each other in living their best lives — you're in the right place.

Our mission is to accelerate a new reality. We do that by scaling the revenues and ROI (Ripple of Impact) of purpose-driven organizations through customer acquisition campaigns. We work with clients in the verticals of personal development, spirituality, sustainability, and health & wellness.

Our team consists of direct-response marketing experts, technical pros, media wizards, graphic artists, and visionary strategists.

I look forward to your application,

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Gareth Hermann
COO | Magic

 
 
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Google Director

 

ROLE DESCRIPTION

The Google ads manager is responsible for generating results in each campaign. They set up the campaigns, search for audiences, and use small budget rapid prototyping to pick winners and losers. They optimize campaigns and work closely with the strategist to ensure client success.

  • Meet our high standard of excellence

  • Design for conversions

  • Embody the brand voice and stay within the clients’ brand guidelines

  • Are interactive, beautiful, powerful, aspirational, and most of all, not boring or fear-based. That’s not our vibe.

The Google Manager takes ownership of…

  • Keyword research

  • Copywriting for ads, landing pages, website pages and blog posts

  • Reporting on all Google results

WE'RE LOOKING FOR SOMEONE WHO...

  • Is committed to continuous growth and charting their own path

  • Gets meaning and purpose from working with clients that are changing the world as we know it (for real)

  • Has 3-5 years experience managing Google ads campaigns

  • Proficient with reporting and conversion tracking through Google Analytics and Google ads interface.

  • Up to date knowledge of Google ads editorial guidelines and industry best practices.

  • SEO expertise is a plus

  • AdWords Editor experience is a plus

  • Takes extreme ownership of their work

 
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Responsibilities

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Research

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Creation

 
  • Review customer empathy interviews

  • Review clients brand assets

  • Collaborate with the Account Manager to determine a strategic approach

  • Extensive keyword research

 
  • Setup ad campaigns

    1. Build out each campaign in ads manager for both Search and Display.

  • Test new audiences

    1. Use market research as well as lookalike audiences to expand. Collaborate with the Strategist and/or Account Manager to expand reach.

    2. Create remarketing audiences using Google Tag Manager and/or Google Analytics as needed for use in Display campaigns.

  • Test ads

    1. Use small budget rapid prototyping to test ads and determine winners and losers.

    2. Upload new creatives for text and display ads as needed.

  • Landing pages

    1. Work with Account Manager and creative team to develop effective landing page strategy and earn high quality scores.

  • Optimize campaigns

    1. Collaborate with the Account Manager to review campaign results and optimize.

    2. Measure effectiveness of individual ad creatives using conversion tracking through Facebook Pixel and Google Analytics.

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CLient Success

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Be Awesome

 
  • Reporting

    1. Help Account Manager to build client-facing reports that include detailed analysis of performance related to different audiences, creatives and strategies.

  • Take periodic calls with the client to give project updates and review performance

  • Take responsibility for the overall success of the creatives in our marketing campaigns

 
  • Bring your passion to work

  • Remain open and honest with your communication

  • Be radically open to feedback and willing to get outside of your comfort zone

  • Have fun

  • Take responsibility for your emotions

  • Take pride in your work

  • Never stop learning

 
 
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Our team

 
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CEO

MARCUS MCNEILL

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CMO

BRENDAN HAYES

Brendan has quarterbacked digital marketing teams for multi-million dollar online retailers, boutique agencies and Inc. 500 startups. He connects the dots between analytics and emotions that drive consumer behavior. His estimated career winning percentage in rock papers scissors is over 90% (he measures everything).

Marcus has led marketing strategy for 50+ companies, including names such as Eckhart Tolle, Byron Katie, Deepak Chopra, and Kim Eng. With a passion for sustainability, renewable energy, spirituality, and wellness, he aims to impact millions of lives through digital marketing in those industries. You may see him around Boulder wearing a purple top hat.

 
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COO

GARETH HERMANN

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MEDIA DIRECTOR

MASON BETSCH

Mason has specialized in Facebook ad management for 10+ years. He's managed ad spends up to $1.3 million/month and is the wizard behind the campaigns of dozens of 7-figure businesses. Mason is, literally, a rock star. When he's not optimizing campaigns down to a hair trigger, you'll find him melting the faces off of screaming fans.

Gareth is a systems enthusiast and team galvanizer who has managed brand strategy and leadership development projects for international corporations. His passion lies in influencing personal, organizational, and societal transformation. He’s the type of guy who is so organized he pens “unstructured time” into his schedule.

 
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BRAND STRATEGIST

MARY WAGNER

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COPYWRITER

LINDSAY LORD

Mary is a strategist and designer who helps clients clarify their purpose, uncover potential, and design for social impact. She approaches each project with a whole-systems lens, appreciative inquiry and equal parts science and soul. For the past 15 years, she has collaborated with leaders in education, the environment, food, farming and wellness to create strategies, stories and tools that wholeheartedly engage their stakeholders, grow their revenue and cultivate systems change…healthier communities, economies and ecologies.

Lindsay is a copyrighter who has spearheaded grassroots movements through marketing for international and local organizations. Her writing gives client's a microphone to speak directly to the hearts of their audience as her passion to make the world a better place shines through in every word. You can typically find Lindsay at a local coffee shop incessantly writing in her journal or crafting a story to help her client's change lives near and far.

 
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GRAPHIC DESIGNER

EVONNA RAMIREZ

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IT SPECIALIST

PAULA LEE

With a passion for helping conscious companies bring their stories to light and gain exposure, Evonna creates design pieces that communicate deliberately and effectively. With a BFA in Communication Design from MSU Denver, Evonna has been working as a designer for the past five years. Evonna is a former athlete whose abilities in track and cross-country running gained her a full-tuition scholarship. Her desire to continually grow and seek new inspiration keeps her regularly traveling- exploring new cities and galleries both locally and abroad.

Paula has been managing projects in the tech/marketing industry since 2006. As a jack of all trades, she prides herself in being able to do whatever it takes see tech projects through to completion. All of those frustrating tech tasks that have you wanting to smack the computer are a delight for her to accomplish. 

 
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Compensation

 


We're looking for our go-to Copywriting Director for our core clients. We’ll start out working on a single project in a contractor relationship, and if all goes well, you’ll have the opportunity to transition into becoming full-time team member.

Compensation is determined based on your experience. Many of our client agreements include revenue-sharing, where you have the opportunity to share in the upside of their success, and bonuses are paid on performance.

We offer healthcare, unlimited vacation time, and a flexible schedule as benefits.

 
 
 

Thanks for believing in Magic,

 
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Gareth Hermann
COO | Magic

 
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