Effective marketing funnels serve many functions, all of which are essential to your revenue machine. They increase awareness, build engagement, collect data, generate leads, nurture and educate prospects, drive sales, and upsell and cross-sell happy customers into other offers.
We roll out new marketing funnels in phases, starting by building the shortest path to revenue. This is what we call a Direct to Cart or Lead to Offer campaign, which is targeted at your “lowest hanging fruit” audiences (existing leads, email subscribers, page followers, post engagements, video viewers, website visitors, etc.). From there, we expand the funnel into a more complex, behaviorally-dynamic flow designed to turn cold traffic into new leads and paid customers.
Once we’ve gathered baseline data, we’ll identify any potential bottlenecks, perform conversion rate optimization as needed, and launch A/B tests against your existing assets.
We create every asset needed to implement a holistic digital strategy, including lead magnets, landing pages, email sequences, sales pages, chat bots, webinars, ads, videos, GIFs, posts, memes … you name it, we make it.
Research shows that websites on the first page of search results receive 95% of web traffic, leaving only 5% for the second page and beyond. What’s more, 67% of searchers don’t look past the first 5 listings. Search also lends a unique advantage that social media can’t, known as “purchase intent.”
For example, if someone is searching for “fair trade Ethiopian coffee beans”, then it’s highly likely that they’re in the market for them and they want to buy them now. If you’re not showing up on the first page, not only are you leaving money on the table, but you’re losing out to your competitors.
That’s why, for any digitally savvy business, SEO should be a consideration in your marketing mix. SEO is a blend of the left and right brain. It takes both engineering and copywriting expertise to improve your ranking and drive organic (free) traffic in search results. Our approach to SEO leverages big data and iterative improvement to drive your pages up Google’s rankings.
Magic poured their heart and soul into our campaign, going above and beyond the call of duty. Together, we accomplished something that’s never been done before in American history… something many people thought was impossible.”
Similar to our approach to social media advertising, we manage your ad investment like a fiduciary manages a portfolio, except we can tilt the odds in our favor with conversion optimization. We use a rapid prototyping methodology in our search and display campaigns, which means we test dozens of ad sets and creatives with a modest budget, turn off the losers, and scale up the winners when they show strong potential for a positive ROI.
Google’s Display Network has large-scale reach, spanning across over 2 million apps and websites. Display advertising can be utilized in many ways, but it’s particularly effective for retargeting purposes, which are guaranteed to be your highest-ROI campaigns. For example, let’s say you’re generating leads on Facebook. We can pull Facebook’s pixel data and serve Display ads to your leads after they click out of Facebook and start browsing the web, reading a news article, using a mobile app, or doing whatever it is they do online.
Search advertising goes hand-in-hand with SEO. In fact, when done in tandem, they enhance the performance of one another. Before launching your search campaigns, we’ll conduct extensive keyword research, which offers tremendous insight into what potential customers are searching for, the exact words and phrases that they use, and which ones are most advantageous to bid on.
Research has found that humans learn 60,000 times faster through images than text. Studies have also found that the average viewer remembers 95% of a message when it is watched, whereas only 10% when read. As if you needed more evidence, video generates 1,200% more social media shares than both images and text.
Video has an unfair advantage of stimulating our auditory and visual senses. Movement and noise catch and keep attention in a way that static imagery simply can’t. That’s why we encourage all of our clients to utilize video as much as possible. If you are lacking in video content, you’re not alone. We will bring a filmmaker to record new footage either offsite or on-site, using our 3-part viral video framework.
Video in and of itself is not a magic bullet. We’ve seen several occasions where video content has been the runt of the litter in a batch of ads. That’s why we launch a diverse set of ad creatives in combination with video, including static images, GIFs, slideshows, and carousels.
Magic is the first phone call I make when I need to accelerate my sales. They just get it. They’ve mastered the art of being loving while dominating in business. If you want growth, hire them.”
Marketing is growth. It’s how we create more of what we want to see in the world. If you’re doing something amazing, we want to help you reach more people. Send us a little note below.
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